If webcasts are part of your marketing plan for 2012, then you also need to be using video to support those efforts. 

Videos can be used to promote webcast to customers prior to the live event.  And, videos are also perfect for reaching out and engaging with individuals that registered for your webcast, but did not actually attend.  You can share short clips of valuable information, and tease that more great tips are available simply by going and viewing the archived webcast. 

Producing these videos leverages creative assets that you likely already have, and that saves you valuable time.  PPT / slide presentations, registration pages, speaker photos and abstracts…all can be used to create short, engaging video content that will appeal to your customers.  An added bonus, is that you also now have new assets to populate your social media sites like Facebook and YouTube.

In 2012, customers are expecting video content from companies.  Nielsen’s 2011 State of the Media Report  found that 34% of customers used video clips as their preferred source to find information about products and services.  Hilly Productions looks forward to helping make 2012 the year that you started showing your customers what your webcasts are all about.

Video packages start at $250.  For more information visit us online using the links below, or call us at 650-703-4583.

Pre Webcast Promo Example  http://www.youtube.com/watch?feature=player_detailpage&v=6ph4Ex6bc3E 

Post Webcast Promo Example http://www.youtube.com/watch?feature=player_detailpage&v=ipfQFBEeTDQ

If you are looking for a fresh, easy to use webcast platform for larger lead generation events, check out ReadyTalk .  I’ve worked on the platform for some recent events, and am impressed.  Training speakers to use the tool is a breeze.  Reliable and professional services staff.  Two thumbs up.

Strategic alliance announced between Hilly Productions and Creatability by combining the expertise of these two companies we can now provide comprehensive video production services.